Brand failures : the truth about the 100 biggest branding mistakes of all time (Record no. 574384)

MARC details
000 -LEADER
fixed length control field 00486nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 295
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B HAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Haig, Matt
245 ## - TITLE STATEMENT
Title Brand failures : the truth about the 100 biggest branding mistakes of all time
Statement of responsibility, etc. Haig, Matt
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page Inda Pvt Ltd: New Delhi
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 314 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-1519/09 DTD 21-09-2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 295.00   658.8B HAI IMK09504 25/10/2019 25/10/2019 Book