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Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt

Brand failures : the truth about the 100 biggest branding mistakes of all time Haig, Matt - - Kogan Page Inda Pvt Ltd: New Delhi 2008 - 314 p - .

ISBN: 295

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B HAI

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