The Global brand : how to create and develop lasting brand value in the world market (Record no. 573361)

MARC details
000 -LEADER
fixed length control field 00487nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability $24.95
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.8B HOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hollis, Nigel
245 ## - TITLE STATEMENT
Title The Global brand : how to create and develop lasting brand value in the world market
Statement of responsibility, etc. Hollis, Nigel
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Palgrave macmillan
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 254 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-2314/08 dtd 22-01-2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 0.00   R 658.8B HOL IMK08481 25/10/2019 25/10/2019 Book