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The Global brand : how to create and develop lasting brand value in the world market

Hollis, Nigel

The Global brand : how to create and develop lasting brand value in the world market Hollis, Nigel - - Palgrave macmillan 2008 - 254 p - .

ISBN: $24.95

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: R 658.8B HOL

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