Marketing plans: How to prepare them, how to use them (Record no. 569473)

MARC details
000 -LEADER
fixed length control field 00489nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8176490946
Terms of availability 395
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mc Donald, Malcolm
245 ## - TITLE STATEMENT
Title Marketing plans: How to prepare them, how to use them
Statement of responsibility, etc. Mc Donald, Malcolm
250 ## - EDITION STATEMENT
Edition statement 4 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Viva Books Pvt Ltd.: New Delhi
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 573 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] WCD1077/03;25/09/03
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 395.00   658.8 MCD IMK04593 25/10/2019 25/10/2019 Book