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Marketing plans: How to prepare them, how to use them

Mc Donald, Malcolm

Marketing plans: How to prepare them, how to use them Mc Donald, Malcolm - 4 edition - Viva Books Pvt Ltd.: New Delhi 2000 - 573 p - .

ISBN: 8176490946 395

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 MCD

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