What's in a brand: Building brand equity through advertising (Record no. 567962)

MARC details
000 -LEADER
fixed length control field 00462nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 74632019
Terms of availability 350
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 659 PHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip-Jones, John
245 ## - TITLE STATEMENT
Title What's in a brand: Building brand equity through advertising
Statement of responsibility, etc. Philip-Jones, John
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Tata Mc Graw Hill: New Delhi
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent 335 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre: Tvpm
Provenance (VM) [OBSOLETE] No
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 350.00   R 659 PHI IMK03082 25/10/2019 25/10/2019 Book