What's in a brand: Building brand equity through advertising
Philip-Jones, John
What's in a brand: Building brand equity through advertising Philip-Jones, John - - Tata Mc Graw Hill: New Delhi 1998 - 335 p - .
74632019 350
Advertising
R 659 PHI
What's in a brand: Building brand equity through advertising Philip-Jones, John - - Tata Mc Graw Hill: New Delhi 1998 - 335 p - .
74632019 350
Advertising
R 659 PHI