New product development: Its marketing research and management (Record no. 566531)

MARC details
000 -LEADER
fixed length control field 00455nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120402316
Terms of availability
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8P MAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mascarenhas, Oswald A J
245 ## - TITLE STATEMENT
Title New product development: Its marketing research and management
Statement of responsibility, etc. Mascarenhas, Oswald A J
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford & IBH Pub: New Delhi
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 323 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022   658.8P MAS IMK01651 25/10/2019 25/10/2019 Book