New product development: Its marketing research and management
Mascarenhas, Oswald A J
New product development: Its marketing research and management Mascarenhas, Oswald A J - - Oxford & IBH Pub: New Delhi 1987 - 323 p - .
8120402316
Product Management
658.8P MAS
New product development: Its marketing research and management Mascarenhas, Oswald A J - - Oxford & IBH Pub: New Delhi 1987 - 323 p - .
8120402316
Product Management
658.8P MAS