Integrated marketing communications in advertising and promotion / (Record no. 286392)

MARC details
000 -LEADER
fixed length control field 00362nam a22001217a 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SHI.I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion /
Statement of responsibility, etc. Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 8th Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom :
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668 p. :
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Dept. of Commerce Dept. of Commerce Processing Center 11/10/2021 625.00   658.802 SHI.I COM6693 04/01/2022 1 11/10/2021 Book