Ethnic marketing : (Record no. 285452)
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000 -LEADER | |
---|---|
fixed length control field | 00645cam a2200193 i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138210608 (hardback) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 PIR.E |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Pires, Guilherme D., |
245 10 - TITLE STATEMENT | |
Title | Ethnic marketing : |
Remainder of title | theory, practice and entrepreneurship / |
Statement of responsibility, etc. | Guilherme D. Pires and John Stanton. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | Routledge, |
Date of publication, distribution, etc. | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 357 pages ; |
490 0# - SERIES STATEMENT | |
Series statement | Routledge studies in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Minority consumers. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Market segmentation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Form subdivision | Cross-cultural studies. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Stanton, John L., |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dept. of Commerce | Dept. of Commerce | Processing Center | 09/12/2020 | 658.812 PIR.E | COM 8702 | 09/12/2020 | 1 | 09/12/2020 | Book |