Ethnic marketing : (Record no. 285452)

MARC details
000 -LEADER
fixed length control field 00645cam a2200193 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138210608 (hardback)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 PIR.E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pires, Guilherme D.,
245 10 - TITLE STATEMENT
Title Ethnic marketing :
Remainder of title theory, practice and entrepreneurship /
Statement of responsibility, etc. Guilherme D. Pires and John Stanton.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 357 pages ;
490 0# - SERIES STATEMENT
Series statement Routledge studies in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Minority consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Cross-cultural studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stanton, John L.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Dept. of Commerce Dept. of Commerce Processing Center 09/12/2020   658.812 PIR.E COM 8702 09/12/2020 1 09/12/2020 Book