Ethnic marketing : theory, practice and entrepreneurship /
Pires, Guilherme D.,
Ethnic marketing : theory, practice and entrepreneurship / Guilherme D. Pires and John Stanton. - New York: Routledge, 2019. - xiii, 357 pages ; - Routledge studies in marketing .
Includes bibliographical references and index.
9781138210608 (hardback)
Minority consumers.
Market segmentation.
Marketing--Cross-cultural studies.
658.812 PIR.E
Ethnic marketing : theory, practice and entrepreneurship / Guilherme D. Pires and John Stanton. - New York: Routledge, 2019. - xiii, 357 pages ; - Routledge studies in marketing .
Includes bibliographical references and index.
9781138210608 (hardback)
Minority consumers.
Market segmentation.
Marketing--Cross-cultural studies.
658.812 PIR.E