Principles of marketing management: (Record no. 285377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00362nam a22001217a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MIS.P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Misra,S.K |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing management: |
| Remainder of title | Consumer behavior research and advertising management/ |
| Statement of responsibility, etc. | S.K.Misra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Kalyani Publishers, |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii;200p.: |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dept. of Commerce | Dept. of Commerce | Processing Center | 23/11/2020 | 60.00 | 658.8 MIS.P | COM 2281 | 23/11/2020 | 1 | 23/11/2020 | Book |