Principles of marketing management: Consumer behavior research and advertising management/
Misra,S.K
Principles of marketing management: Consumer behavior research and advertising management/ S.K.Misra. - 1st Edition. - New Delhi: Kalyani Publishers, 1996. - viii;200p.:
658.8 MIS.P
Principles of marketing management: Consumer behavior research and advertising management/ S.K.Misra. - 1st Edition. - New Delhi: Kalyani Publishers, 1996. - viii;200p.:
658.8 MIS.P