The intelligent marketer's guide to data privacy. (Record no. 225056)

MARC details
000 -LEADER
fixed length control field 00506nam a22001335i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030037239
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number PAL.I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmatier, Robert W & Martin, Kelly D.
245 04 - TITLE STATEMENT
Title The intelligent marketer's guide to data privacy.
Remainder of title : the impact of big data on customer trust
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Switzerland
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 192 pages
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Data mining--Social aspects--Data protection--Customer relations--Big data--Social aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Campus Library Kariavattom Campus Library Kariavattom Processing Center 06/08/2021   658.812 PAL.I UCL30931 06/08/2021 06/08/2021 Book