The intelligent marketer's guide to data privacy. : the impact of big data on customer trust
Palmatier, Robert W & Martin, Kelly D.
The intelligent marketer's guide to data privacy. : the impact of big data on customer trust - Switzerland Palgrave Macmillan 2019 - 192 pages
9783030037239
Marketing--Data mining--Social aspects--Data protection--Customer relations--Big data--Social aspects
658.812 / PAL.I
The intelligent marketer's guide to data privacy. : the impact of big data on customer trust - Switzerland Palgrave Macmillan 2019 - 192 pages
9783030037239
Marketing--Data mining--Social aspects--Data protection--Customer relations--Big data--Social aspects
658.812 / PAL.I