Mobile marketing management : (Record no. 224648)

MARC details
000 -LEADER
fixed length control field 00452cam a2200157 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367141059
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367142469
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hua, Hongbing,
245 10 - TITLE STATEMENT
Title Mobile marketing management :
Remainder of title case studies from successful practices /
Statement of responsibility, etc. Hongbing Hua.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 219
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 444 pages :
Other physical details illustrations ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mobile commerce.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Campus Library Kariavattom Campus Library Kariavattom Processing Center 07/07/2021   658.872 UCL30337 07/07/2021 07/07/2021 Book