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Mobile marketing management : case studies from successful practices /

Hua, Hongbing,

Mobile marketing management : case studies from successful practices / Hongbing Hua. - London Routledge 219 - xiii, 444 pages : illustrations ;

ISBN: 9780367141059 9780367142469

Subjects--Topical Terms:
Internet marketing
Mobile commerce.

Dewey Class. No.: 658.872

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