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Services Marketing: Text and Cases

Nargundkar, Rajendra

Services Marketing: Text and Cases - 2 ed. - NewDelhi : TATA McGraw-Hill Publishing Company Ltd., 2008 - 451p.

Subjects--Topical Terms:
India and Service Sector-- Service Demand Management-- Service quality management-- CRM-- India and marketing

Dewey Class. No.: 658.809 / NAR-S

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