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Fundamentals and practice of marketing

Wilshurst, John; Mackay, Adrian

Fundamentals and practice of marketing Wilshurst, John; Mackay, Adrian - - Butterworth-Heinemann, Oxford 2002 - 376 p - .

ISBN: $43.95

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: R 658.8 WIL

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