Marketing: Concepts and strategies
Pride, William M and Ferrel, O C
Marketing: Concepts and strategies Pride, William M and Ferrel, O C - 12 Edition - Houghton Mifflin Co., Boston 2009 - 750 p - .
Marketing management
658.8 PRI-M12
Marketing: Concepts and strategies Pride, William M and Ferrel, O C - 12 Edition - Houghton Mifflin Co., Boston 2009 - 750 p - .
Marketing management
658.8 PRI-M12