Maxi marketing: The new direction in advertising, promotion and marketing strategy
Rapp, Stan and Collins, Thomas L
Maxi marketing: The new direction in advertising, promotion and marketing strategy Rapp, Stan and Collins, Thomas L - - Plume Book, New York 1988 - 278 p - .
Advertising management
659.1 RAP-M
Maxi marketing: The new direction in advertising, promotion and marketing strategy Rapp, Stan and Collins, Thomas L - - Plume Book, New York 1988 - 278 p - .
Advertising management
659.1 RAP-M