000			01955nam a2200193 4500
005			20260311144009.0
020			_a9789391971632
041			_aEnglish
082			_a658.8 _bRAN/S
084			_2Colon Classification
100			_a Rana, Girish K. N. _911640
245			_aServices Marketing
250			_a1
260			_aJaipur: _bHorizon Press, _c2025.
300			_a288p.
500			_aA subset of marketing known as "Services Marketing" is concerned with the particular difficulties and approaches involved in promoting services as opposed to tangible products. Services cover a wide range of topics, including entertainment, travel, hospitality, and even health care, education, and finance. Different marketing techniques and strategies are needed for services because of their intangible, variable, and frequently consumed nature at the moment of delivery. The book explains how small and medium-sized businesses in the modern era need to use electronic commerce. In addition to electronic commerce and knowledge economics, information is offered on marketing research and marketing information systems. Course materials on e-commerce security, including the marketing mix and management procedure. Advice on topics including product development and management. The benefits and drawbacks of e-commerce, the rise of interconnected e-commerce networks, online retail customer retention, and modern service marketing strategies are all covered in detail. Techniques for creating services that efficiently satisfy client needs, such as process management and blueprints, are necessary to guarantee reliable delivery and happy clients. Understanding the concepts outlined in the service marketing book is crucial for everyone involved in the marketing or provision of services in order to develop winning tactics that boost client happiness, loyalty, and ultimately the service provider's profitability.
650			_aMarketing
942			_2ddc _cBK
999			_c756919 _d756919