000			02054nam a2200193 4500
005			20251229135319.0
020			_a9788131519424
041			_aEnglish
082			_a658.11 _bHIR/M
084			_2Colon Classification
100			_aHirschey, Mark _97018
245			_aManagerial economics
250			_a12th ed.
260			_a Delhi : _b Cengage Learning, _c2023.
300			_a836p.
500			_aThe economic concepts presented in MANAGERIAL ECONOMICS, 12e , show students how to use common sense to understand business and solve managerial problems. This innovative text helps students develop and sharpen their economic intuitionan invaluable skill that helps students, as future managers, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed and used as the underlying economic model of the firm each topic is then related to an element of the value maximization modela process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once students grasp the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. In addition, a wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. By studying the material in MANAGERIAL ECONOMICS, 12e, those seeking to further their business careers learn how to more effectively collect, organize, and analyze information. They gain powerful tools that can help them become more successfuland satisfiedin their careers.
650			_aManagerial economics _92998
942			_2ddc _cBK
999			_c754587 _d754587