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008 251203b |||||||| |||| 00| 0 eng d
020 _a9783031412066
040 _ckul
082 _a363.69
_bCHR
084 _2Colon Classification
100 _4Ed.
_aChristofoletti, Rodrigo
_95897
245 _aSOFT POWER AND HERITAGE
260 _aSwitzerland
_bSpringer
_c2023
300 _a470p.
_fHB
440 _aThe Latin American Studies Book Series
_95898
520 _aThis book encourages a critical dialogue between interdisciplinary fields that border heritage boundaries and seeks to contribute a wide range of scholarly perspectives and case studies (both national and international). The widespread use of the concept of soft power is sometimes grossly misused as a synonym for anything other than military force. While the concept is one of the most popular and influential in progressive foreign policy circles and is noted for being the ability of a country to convince others that its cause is the best, without having to resort to economic or military threats, the your ability to accurately describe the world we live in needs repair lenses. The power of example, the power of attraction through culture or, in other words, the ability of a country to attract others because of its culture and political values ​​in its foreign policy, that is, soft power, is something that emerges in partly because of government and partly in spite of governments. To have soft power, you need to be connected, and the interaction, management and dissemination of assets can be seen as exercises in soft power action. This book seeks to detail in examples how the concept of “soft power” encompasses and problematizes the multiplicity of themes on the contemporary international agenda, focusing on one of its least discussed elements: the universe of international cultural heritage and the relationship between actors and society, preservationist actions in the globalized world. While cultural heritage embodies different values ​​and can serve different economic, social and political objectives in development contexts, the past becomes a cultural currency when it becomes essential to the human experience.
942 _2ddc
_cREF
999 _c754039
_d754039