000			01938nam a22001697a 4500
005			20250917103657.0
020			_a9781032411767
082			_a006.3 _bAIB
245			_aAI-Based Data Analytics: _bApplications for Business Management/ _cEdited By Kiran Chaudhary, Mansaf Alam
260			_aBoca Raton: _bCRC Press, _c2024.
300			_a260 p. _b6 Color & 66 B/W Ills.
520			_aThis book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include: The role of Explainable AI in improving customer experiences in e-commerce Sentiment analysis of social media Data analytics in business intelligence Federated learning for business intelligence AI-based planning of business management An AI-based business model innovation in new technologies An analysis of social media marketing and online impulse buying behaviour 　 AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book’s second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.
650			_aData Analytics _91392
700			_aChaudhary, Kiran (Ed.) _91393
700			_aAlam, Mansaf (Ed.) _91394
942			_2ddc _cBK
999			_c751359 _d751359