The political organisation and online democracy Gerbaudo, Paolo creator author. text - London : Pluto press , 2019 monographic 223 pages : illustrations ; Looks at the restructuring of political parties in the time of Facebook, Twitter, Instagram and campaigning based on Big Data. Drawing on interviews with key political leaders and digital organisers, Gerbaudo argues that the digital party is very different from the class-based 'mass party' of the industrial era. With new structures come worrying changes in political forms, such as the growth of power cliques and the need for centralised, charismatic leaders, the erosion of intermediary party layers and the loss of accountability. However, there is also a growth of strong unity at the centre and extreme flexibility at the margins, creating a promising template which could counter the social polarisation created by the Great Recession and the failures of liberal democracy. --From publisher description. by Paolo Gerbaudo. Includes bibliographical references (pages 196-217) and index. Political parties Political party organization Communication in politics Social media Political participation Partis politiques Communication politique Médias sociaux Participation politique Politics and Government Communication in politics Political participation Political parties Political party organization Social media Parteipolitik Demokratie Digitale Revolution Politische Organisation Social Media Politische Beteiligung Politics and Government 324.21 GER/D 9780745335803 0745335802 9780745335797 0745335799 20260622141029.0