02552cam a2200493 i 4500 20260622141029.0 9780745335803 0745335802 9780745335797 0745335799 324.21 GER/D 23 Gerbaudo, Paolo, author. 16697 The digital party : political organisation and online democracy / by Paolo Gerbaudo. Political organisation and online democracy Political organization and online democracy . - London : Pluto press , 2019 223 pages : illustrations ; Digital barricades : interventions in digital culture and politics Includes bibliographical references (pages 196-217) and index. Looks at the restructuring of political parties in the time of Facebook, Twitter, Instagram and campaigning based on Big Data. Drawing on interviews with key political leaders and digital organisers, Gerbaudo argues that the digital party is very different from the class-based 'mass party' of the industrial era. With new structures come worrying changes in political forms, such as the growth of power cliques and the need for centralised, charismatic leaders, the erosion of intermediary party layers and the loss of accountability. However, there is also a growth of strong unity at the centre and extreme flexibility at the margins, creating a promising template which could counter the social polarisation created by the Great Recession and the failures of liberal democracy. --From publisher description. Political parties. 16698 Political party organization. 16699 Communication in politics. 16700 Social media Political participation. 16701 Partis politiques 16702 Communication politique. 16703 Médias sociaux 16704 Participation politique. 16705 Politics and Government. Communication in politics. 16700 Political participation. 16701 Political parties. 16698 Political party organization. 16699 Social media Parteipolitik 16706 Demokratie 16707 Digitale Revolution 16708 Politische Organisation 16709 Social Media Politische Beteiligung 16710 Politics and Government. ddc BK 760895 760895 0 0 ddc 0 0 POL POL GEN 2026-01-08 0 324.21 GER/D POL23869 2026-06-22 14:14:16 2026-06-22 BK