02006nam a22002417a 4500003000400000005001700004008004100021020001800062040000800080082001800088100003200106245008600138250001300224260003500237300001600272520118700288650004201475650004801517650005001565942001201615999001901627952011801646OSt20260427225026.0260427b        |||||||| |||| 00| 0 eng d  a9781032278469  ckul  a302.231 GRE.D  aGershon, Richard A. 914132  aDigital Media and Innovation: bManagement and Design Strategies in Communication  a2nd Ed.   aNew York: bRoutledge,c2024.   axvi, 284p.   aThis fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.

The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.

Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.  aDigital Media—Social Aspects914133  aInformation Technology—Innovations914134  aMass Media—Technological Innovations914135  2ddccBK  c759141d759141  00102ddc4070aCAMPUSbCAMPUScGENd2026-04-27l0o302.231 GRE.DpUCL35618r2026-04-27 22:51:13w2026-04-27yBK