02112nam a2200205   450000500170000002000180001704100120003508200170004708400250006410000310008924500230012025000060014326000350014930000100018450015220019465000140171694200120173099900190174295201450176120260311144009.0  a9789391971632  aEnglish  a658.8bRAN/S  2Colon Classification  a Rana, Girish K. N.911640  aServices Marketing  a1  aJaipur:bHorizon Press,c2025.  a288p.  aA subset of marketing known as "Services Marketing" is concerned with the particular difficulties and approaches involved in promoting services as opposed to tangible products. Services cover a wide range of topics, including entertainment, travel, hospitality, and even health care, education, and finance. Different marketing techniques and strategies are needed for services because of their intangible, variable, and frequently consumed nature at the moment of delivery. The book explains how small and medium-sized businesses in the modern era need to use electronic commerce. In addition to electronic commerce and knowledge economics, information is offered on marketing research and marketing information systems. Course materials on e-commerce security, including the marketing mix and management procedure. Advice on topics including product development and management. The benefits and drawbacks of e-commerce, the rise of interconnected e-commerce networks, online retail customer retention, and modern service marketing strategies are all covered in detail. Techniques for creating services that efficiently satisfy client needs, such as process management and blueprints, are necessary to guarantee reliable delivery and happy clients. Understanding the concepts outlined in the service marketing book is crucial for everyone involved in the marketing or provision of services in order to develop winning tactics that boost client happiness, loyalty, and ultimately the service provider's profitability.  aMarketing  2ddccBK  c756919d756919  00102ddc40708NFICaECNbECNcPROCd2026-02-23eABD-10,07/01/2026g1995.00l0o658.8 RAN/SpECN16956r2026-02-24 08:58:48w2026-02-23yBK