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  <titleInfo>
    <title>Digital Marketing: A Step-by-Step Guide</title>
  </titleInfo>
  <name type="personal">
    <namePart>Williamson, Austin</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">USA</placeTerm>
    </place>
    <publisher>States Academic Press</publisher>
    <dateIssued>2025</dateIssued>
    <edition>1</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">lis</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">h</languageTerm>
  </language>
  <physicalDescription>
    <extent>208p.</extent>
  </physicalDescription>
  <tableOfContents>Table of Contents
Preface
Chapter 1 : An Introduction to Digital Marketing
Digital Marketing
How to Learn Digital Marketing
How to do Digital Marketing
How to Create a Marketing Plan
Creating a Digital Marketing Strategy
How to Create a Digital Marketing Funnel
Chapter 2 Internet Marketing
How to Learn to be an internet Marketer
How to use Search Engine Marketing
How to Create an Internet Marketing Strategy
How to make money Online through Internet Marketing
How to do Search Engine Marketing
How to Use Article Directories for Internet Marketing
How to Advertise on your Favorite Websites
How to Get a Home based Internet Marketing Job
How to Evaluate a Website From Marketing Point of View
Chapter 3 : Search Engine Optimization
How to do SEO
How to Write a Blog for SEO
How to Choose Keywords for SEO
How to do SEO with Google Keyword Phrases
How to make URLs SEO Friendly
How to Get on the First Page of Google
How to Optimize Your Website
How to Start an SEO Consulting Business
Chapter 4 : Social Media Marketing
How to use Facebook for Business Marketing
How to use Social Media to Promote Your Business
How to Become a Social Media Marketing
How to Find Success in Social Media Marketing Strategy
How to use social media to market your business
Chapter 5 : Email Marketing
How to do Email Marketing
How to Create a Successful Email Marketing Campaign
How to run a Successful Email Marketing Campaign
How to Begin an Email Campaign
How to Collect Email Addresses
How to create Email Advertising
How to do an Email Blast
How to Create an Email Survey</tableOfContents>
  <note>The marketing of products or services with the help of digital technologies on the Internet is known as digital marketing. It can be done through various mobile phone applications, display advertising, etc. A digital marketing channel is a system that is based on the internet. It helps in creating, accelerating and transmitting a product value. The communication is generally from a producer to an end consumer via digital networks. Digital marketing campaigns primarily use a combination of techniques such as search engine marketing, influencer marketing, search engine optimization, social media marketing, e-mail direct marketing, content marketing, etc. Social media platforms are a primary tool used for digital marketing. They help in creating brand awareness and also facilitate companies in receiving authentic negative and positive feedback. Digital marketing is an upcoming field that has undergone rapid developments in the past few decades. This book explores all the important aspects of this field in the present day scenario. It will serve as a reference to a broad spectrum of readers. </note>
  <subject>
    <topic>Digital Marketing/ Economics</topic>
  </subject>
  <classification authority="ddc">338.064 WIL/D</classification>
  <classification authority="Colon Classification"/>
  <identifier type="isbn">9781639899548</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260413155625.0</recordChangeDate>
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