03216nam a2200205 4500 20260413155625.0 9781639899548 English 338.064 WIL/D Colon Classification Williamson, Austin 4378 Digital Marketing: A Step-by-Step Guide 1 USA: States Academic Press, 2025. 208p. The marketing of products or services with the help of digital technologies on the Internet is known as digital marketing. It can be done through various mobile phone applications, display advertising, etc. A digital marketing channel is a system that is based on the internet. It helps in creating, accelerating and transmitting a product value. The communication is generally from a producer to an end consumer via digital networks. Digital marketing campaigns primarily use a combination of techniques such as search engine marketing, influencer marketing, search engine optimization, social media marketing, e-mail direct marketing, content marketing, etc. Social media platforms are a primary tool used for digital marketing. They help in creating brand awareness and also facilitate companies in receiving authentic negative and positive feedback. Digital marketing is an upcoming field that has undergone rapid developments in the past few decades. This book explores all the important aspects of this field in the present day scenario. It will serve as a reference to a broad spectrum of readers.
 Table of Contents Preface Chapter 1 : An Introduction to Digital Marketing Digital Marketing How to Learn Digital Marketing How to do Digital Marketing How to Create a Marketing Plan Creating a Digital Marketing Strategy How to Create a Digital Marketing Funnel Chapter 2 Internet Marketing How to Learn to be an internet Marketer How to use Search Engine Marketing How to Create an Internet Marketing Strategy How to make money Online through Internet Marketing How to do Search Engine Marketing How to Use Article Directories for Internet Marketing How to Advertise on your Favorite Websites How to Get a Home based Internet Marketing Job How to Evaluate a Website From Marketing Point of View Chapter 3 : Search Engine Optimization How to do SEO How to Write a Blog for SEO How to Choose Keywords for SEO How to do SEO with Google Keyword Phrases How to make URLs SEO Friendly How to Get on the First Page of Google How to Optimize Your Website How to Start an SEO Consulting Business Chapter 4 : Social Media Marketing How to use Facebook for Business Marketing How to use Social Media to Promote Your Business How to Become a Social Media Marketing How to Find Success in Social Media Marketing Strategy How to use social media to market your business Chapter 5 : Email Marketing How to do Email Marketing How to Create a Successful Email Marketing Campaign How to run a Successful Email Marketing Campaign How to Begin an Email Campaign How to Collect Email Addresses How to create Email Advertising How to do an Email Blast How to Create an Email Survey Digital Marketing/ Economics 13218 ddc BK 756898 756898 0 0 ddc 0 0 REF ECN ECN PROC 2026-02-23 CHA-105/02/2026,02/02/2026 13563.00 0 338.064 WIL/D ECN16972 2026-02-24 07:24:35 2026-02-23 BK