00333nam a2200097   450000500170000008400440001710000150006124500790007626000510015565000290020620260107125912.0  2Colon ClassificationaX8(1:3,2):516.212  aKARTHIKA M  aMarket challenger strategies of media and entertainment industry in Kerala  aUOK,bInstitute of Management in Kerala,c2025  aPhD Thesis in Management