TY  - BOOK
AU  - Ganesan L.
TI  - Behavioural Economics
SN  - 9788177085785
U1  - 330.019 
PY  - 2025///
CY  - New Delhi
PB  - New Century
KW  - Economics/ Psychology
N1  - Unravel the complexities of behavioural economics and decode real-world economic decisions. This essential guide merges economics with psychology, exploring how cognitive, emotional, and social factors shape choices, often deviating from traditional rationality. Perfect for Indian students, educators, and professionals, it offers a deep dive into consumer behaviour, economic growth, and policy nuances. Understand the forces behind consumer behaviour, gain clarity on economic development, and grasp the practical implications of economic psychology for India. A crucial resource for anyone navigating the modern economic landscape
ER  -