Ganesan L. creator text New Delhi New Century 2025 1 monographic Eng lis h 206p. Unravel the complexities of behavioural economics and decode real-world economic decisions. This essential guide merges economics with psychology, exploring how cognitive, emotional, and social factors shape choices, often deviating from traditional rationality. Perfect for Indian students, educators, and professionals, it offers a deep dive into consumer behaviour, economic growth, and policy nuances. Understand the forces behind consumer behaviour, gain clarity on economic development, and grasp the practical implications of economic psychology for India. A crucial resource for anyone navigating the modern economic landscape. Economics/ Psychology 330.019 GAN/B 9788177085785 20251113111358.0