01087nam a2200193 4500 20251113111358.0 9788177085785 English 330.019 GAN/B Colon Classification Ganesan L. 4729 Behavioural Economics 1 New Delhi: New Century, 2025. 206p. Unravel the complexities of behavioural economics and decode real-world economic decisions. This essential guide merges economics with psychology, exploring how cognitive, emotional, and social factors shape choices, often deviating from traditional rationality. Perfect for Indian students, educators, and professionals, it offers a deep dive into consumer behaviour, economic growth, and policy nuances. Understand the forces behind consumer behaviour, gain clarity on economic development, and grasp the practical implications of economic psychology for India. A crucial resource for anyone navigating the modern economic landscape. Economics/ Psychology 4730 ddc BK 753276 753276 0 0 ddc 0 0 NFIC ECN ECN PROC 2025-11-12 MBC/0464/2025,06/11/2025 1970.00 0 330.019 GAN/B ECN16820 2025-11-13 05:47:11 2025-11-12 BK