01020nam a2200169   450000500170000002000180001704100120003508200190004708400250006610000150009124500260010625000060013226000360013830000100017450006400018465000260082420251113111358.0  a9788177085785  aEnglish  a330.019bGAN/B  2Colon Classification  aGanesan L.  aBehavioural Economics  a1  aNew Delhi:bNew Century,c2025.  a206p.  aUnravel the complexities of behavioural economics and decode real-world economic decisions. This essential guide merges economics with psychology, exploring how cognitive, emotional, and social factors shape choices, often deviating from traditional rationality. Perfect for Indian students, educators, and professionals, it offers a deep dive into consumer behaviour, economic growth, and policy nuances. Understand the forces behind consumer behaviour, gain clarity on economic development, and grasp the practical implications of economic psychology for India. A crucial resource for anyone navigating the modern economic landscape.  aEconomics/ Psychology