TY  - BOOK
AU  -  Banerjee, Tanushri
AU  -  Banerjee,  Arindam
AU  -  Maheta, Dhaval
AU  -  Gupta, Vivek
TI  - Business analytics value chain : : text and cases 
SN  - 9781032612041
U1  - 658.4013   BAN/D 
PY  - 2025///
CY  - New York
PB  - Routledge
N2  - SECTION I: PLANNING 1. Introduction to Business Analytics. 2. Data Analytics for Business. 3. Data Exploration in Business Analytics. 4. Mapping Chart for Analytics Outcome. 5. Technology Infrastructure for Business Analytics. SECTION II: PROCESSING 6. Inferential Statistics: Preparing to be a Data Scientist. 7. Analytical Methods for Parametric and Non-Parametric Data 8. Analytical Methods for Complex Data.9. Data Mining/ Machine Learning for Business Analytics. SECTION III: COMMUNICATING 10. Interpreting the Statistical Outcomes. 11. Documenting the Process. 12. Building the Storyboard of Outcomes. APPENDIX Appendix A: Case – Trasha Beverages Goes the Business Analytics Way Appendix B: Business Case – Using Analytics for Business Problem-solving Appendix C: Online Grocery Case Appendix D: Tips on Using Software Used in This Book
ER  -