00373nam a2200073   4500084005400000100002600054245013100080260008800211  2Colon ClassificationaX5:51-8(M8(F)OgD65171).212   aRuksana Sulthana, A.H  aExploring the influence of eWOM, awareness, and attitudes on the intensity and intent of modest fashion consumption in Kerala.  aUniverisity of Kerala,bDepartment of Commerce, Government College for Women,c2024