01028cam a2200217 i 4500 9780415549837 (hardback : alk. paper) 9780415549844 (pbk. : alk. paper) 658.8B AND/B 23 Colon Classification Andrews, Tim G., Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew. New York : Routledge, 2017. xi, 225 pages ; Includes bibliographical references (pages 207-213) and index. Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services. Marketing Asia. Branding (Marketing) Asia. Brand name products Asia Chew, Wilson, ddc BK 749480 749480 0 0 ddc 0 0 IMK IMK GEN 2025-06-05 0 658.8B AND/B IMK15371 2025-06-05 16:14:05 2025-06-05 BK