Andrews, Tim G., <br/><br/>
Building brands in Asia :  from the inside out / 
Tim G. Andrews and Wilson Chew. 
 - New York :  Routledge,  2017. 
 - xi, 225 pages ; 
<br/><br/>Includes bibliographical references (pages 207-213) and index. 
<br/><br/>Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services. 
<br/><br/><label>ISBN: </label>9780415549837 (hardback : alk. paper) 9780415549844 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia.<br/>Branding (Marketing)--Asia.<br/>Brand name products--Asia
<br/><br/><label>Dewey Class. No.: </label>658.8B   AND/B