1.Growth Traits : Self-directed -- 2. Skill development -- 3. Critical thinking -- 4. Self- monitoring behaviour -- 5. Interpersonal skills development -- 6. Skills for self -directed learning -- 7. Assessment efforts of the professional skills -- 8. Personal development in counselling -- 9. Psychoanalytic theory of personality development -- 10. Leadership communication skills -- 11. Develop self-confidence and assertiveness.

Theoretical work in both psychology and sociology accords self- concept a critical role in organizing past behavior and in directing and future behavior. Self concept is viewed broadly as the meeting ground of the individual and society and represents the individual's efforts to find personal meaning and understanding. Self-concept has been studied with respect to virtually every conceivable domain of behavior, including such diverse concerns as cognitive ability and competence, moral behavior, occupational choice, delinquency and deviance, friendship patterns, family relations, health and adjustment.

The book further described about the various clusters, personality traits, social graces, communication, language, personal habits, friendliness, and optimism that is characterised by depth relationships with other people. The textbook is written particularly for an individual or an organization and also to those students who wish to improve their behavior while dealing with customers.