Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew.

By:

Andrews, Tim G

Contributor(s):

Chew, Wilson

Material type:

TextPublication details: New York : Routledge, 2017.Description: xi, 225 pagesISBN:

9780415549837 (hardback : alk. paper)
9780415549844 (pbk. : alk. paper)

Subject(s):

DDC classification:

658.8B AND/B 23

Other classification:

Contents:

Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Book	Institute of Management General Stacks	Institute of Management	658.8B AND/B (Browse shelf(Opens below))	Available	IMK15371

Browsing Institute of Management shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available			No cover image available No cover image available		Next
Previous	658.81S TAC How to increase your sales to industry	658.81S TAC How to succeed in selling	658.81S TAC How to succeed in selling	658.8B AND/B Building brands in Asia : from the inside out /	658.8B BEA/B Brand management : text and cases /	658.8B HAM Branding your business : promoting your business attractingo customers and standing out in the market palce	658.8B JOH Branding that means business/	Next

Includes bibliographical references (pages 207-213) and index.

There are no comments on this title.

to post a comment.