Services Marketing (Record no. 756919)

MARC details
000 -LEADER
fixed length control field 01955nam a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789391971632
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAN/S
084 ## - OTHER CLASSIFICATION NUMBER
Source of Number Colon Classification
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Rana, Girish K. N.
245 ## - TITLE STATEMENT
Title Services Marketing
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Jaipur:
Name of publisher Horizon Press,
Year of publication 2025.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 288p.
500 ## - GENERAL NOTE
General note A subset of marketing known as "Services Marketing" is concerned with the particular difficulties and approaches involved in promoting services as opposed to tangible products. Services cover a wide range of topics, including entertainment, travel, hospitality, and even health care, education, and finance. Different marketing techniques and strategies are needed for services because of their intangible, variable, and frequently consumed nature at the moment of delivery. The book explains how small and medium-sized businesses in the modern era need to use electronic commerce. In addition to electronic commerce and knowledge economics, information is offered on marketing research and marketing information systems. Course materials on e-commerce security, including the marketing mix and management procedure. Advice on topics including product development and management. The benefits and drawbacks of e-commerce, the rise of interconnected e-commerce networks, online retail customer retention, and modern service marketing strategies are all covered in detail. Techniques for creating services that efficiently satisfy client needs, such as process management and blueprints, are necessary to guarantee reliable delivery and happy clients. Understanding the concepts outlined in the service marketing book is crucial for everyone involved in the marketing or provision of services in order to develop winning tactics that boost client happiness, loyalty, and ultimately the service provider's profitability.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home Library Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Dept. of Economics Dept. of Economics Processing Center 23/02/2026 ABD-10,07/01/2026 1995.00 658.8 RAN/S ECN16956 23/02/2026 Book