Economics of strategy (Record no. 755706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 07855nam a2200253 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354644078 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 330 |
| Item number | BES/E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Source of Number | Colon Classification |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Besanko, David, et al. |
| 245 ## - TITLE STATEMENT | |
| Title | Economics of strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Wiley, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 611p. |
| 500 ## - GENERAL NOTE | |
| General note | Economics of Strategy focuses on the key economic concept’s students must understand and master to develop a sound business strategy. With a thorough and deep analysis, this Indian adaptation introduces the emerging business phenomena such as online network applications, business platforms, and big data. The inclusion of a completely new chapter on Business Platforms and Competition will help students in comprehending the role of platforms in today’s competitive business era. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Strategy and Economics<br/><br/>Why Study Strategy?<br/>Why Economics?<br/>Disciplinary Interdependence<br/>The Need for Principles<br/>So What’s the Problem?<br/>A Framework for Strategy<br/>Boundaries of the Firm<br/>Market and Competitive Analysis<br/>Positioning and Dynamics<br/>Internal Organization<br/>The Book<br/>Endnotes<br/>Economics Primer: Basic Principles<br/><br/>Costs<br/>Cost Functions<br/>Total Cost Functions<br/>Fixed and Variable Costs<br/>Average and Marginal Cost Functions<br/>The Importance of the Time Period: Long-Run versus Short-Run Cost Functions<br/>Sunk versus Avoidable Costs<br/>Economic Costs and Profitability<br/>Economic versus Accounting Costs<br/>Economic Profit versus Accounting Profit<br/>Demand and Revenues<br/>Demand Curve<br/>The Price Elasticity of Demand<br/>Brand-Level versus Industry-Level Elasticities<br/>Total Revenue and Marginal Revenue Functions<br/>Theory of the Firm: Pricing and Output Decisions<br/>Perfect Competition<br/>Game Theory<br/>Games in Matrix Form and the Concept of Nash Equilibrium<br/>Game Trees and Subgame Perfection<br/>Chapter Summary<br/>Questions<br/>Endnotes<br/>Part One: Firm Boundaries<br/><br/>1 The Evolution of Business Principles<br/><br/>1.1 The Emergence of Chicago<br/><br/>1.2 The Ascendance of Mumbai<br/><br/>1.3 Building National Infrastructure: The Transcontinental<br/><br/>1.4 Evolution of the Steel Industry<br/><br/>1.5 The Gaizhi Privatization Process in China<br/><br/>2 The Horizontal Boundaries of The Firm<br/><br/>2.1 Hub-and-Spoke Networks and Economies of Scope in the Airline<br/><br/>2.2 The Division of Labor in Medical Markets<br/><br/>2.3 Learning by Doing in Medicine<br/><br/>2.4 The Pharmaceutical Merger Wave<br/><br/>2.5 Activist Investors in Silicon Valley<br/><br/>2.6 Haier: The World’s Largest Consumer Appliance and Electronics<br/><br/>3 The Vertical Boundaries of The Firm<br/><br/>3.1 What Apple “Makes” and What Its “Buys” for the iPhone<br/><br/>3.2 Licensing Biotechnology Products<br/><br/>3.3 Employee Skills: Make or Buy?<br/><br/>3.4 Disconnection at Sony<br/><br/>3.5 Nightmares at Boeing: The 787 Dreamliner<br/><br/>3.6 Bharti Airtel’s Outsourcing Initiative<br/><br/>3.7 Power Barges<br/><br/>3.8 A Game of Chicken? Specificity and Underinvestment in the<br/><br/>3.9 Walt Disney’s Acquisition of Pixar<br/><br/>4 Integration and Its Alternatives<br/><br/>4.1 Vertical Integration in a Mountain Paradise<br/><br/>4.2 Accountable Care Organizations<br/><br/>4.3 Vertical Integration of the Sales Force in the Insurance<br/><br/>4.4 Franchise Heat in China<br/><br/>4.5 Joint Ventures in Sub-Saharan Africa<br/><br/>4.6 Interfirm Business Networks in the United States: The Women’s<br/><br/>Part Two: Market and Competitive Analysis<br/><br/>5 Competitors and Competition<br/><br/>5.1 The SSNIP in Action: Defining Hospital Markets<br/><br/>5.2 Whole Foods Attempts to Acquire Wild Oats<br/><br/>5.3 The Bottom Drops Out on Cubs Tickets<br/><br/>5.4 Capacity Competition in the U.S. Beef Processing Industry<br/><br/>5.5 Cournot Equilibrium in the Corn Wet Milling Industry<br/><br/>5.6 Electric Markets, Bertrand Competition, and Capacity<br/><br/>6 Entry and Exit<br/><br/>6.1 Google’s Android Initiative<br/><br/>6.2 How the Japanese Broke into the U.S. Car Market<br/><br/>6.3 Jio’s Entry into Wireless Telecom in India<br/><br/>6.4 Emirates Air<br/><br/>6.5 Kellogg’s India Experience<br/><br/>6.6 Limit Pricing by Brazilian Cement Manufacturers<br/><br/>6.7 Entry Barriers and Profitability in the Japanese Brewing<br/><br/>6.8 Predatory Pricing in the Laboratory<br/><br/>6.9 Walmart Enters Germany . . . and Exits<br/><br/>6.10 Contestable Market in India<br/><br/>7 Dynamics: Competing Across Time<br/><br/>7.1 Competitive Dynamics of the Indian Airline Industry<br/><br/>7.2 Committed to a Settlement<br/><br/>7.3 Commitment at Nucor and USX: The Case of Thin-Slab<br/><br/>7.4 What Happens When a Firm Retaliates Quickly to a Price Cut<br/><br/>7.5 Forgiveness and Provocability: Dow Chemicals and the Market<br/><br/>7.6 Are Most Favored Nation Agreements Anticompetitive?<br/><br/>7.7 The Evolution of the Chinese Down Apparel Industry<br/><br/>8 Business Platforms and Competition<br/><br/>8.1 Not-for-Profit: Public Administrative Platforms in India<br/><br/>8.2 Google Search Platform<br/><br/>8.3 Encyclopedia Britannica and the Online Competition<br/><br/>8.4 Indian E-commerce War: Amazon, Flipkart and Snapdeal<br/><br/>8.5 Behavioral Impact of Food-delivery Platforms<br/><br/>8.6 Economics of Twitter<br/><br/>8.7 Pricing of Online Advertisements<br/><br/>8.8 Yahoo!’s Business Woes<br/><br/>9 Industry Analysis<br/><br/>9.1 Air India and the Indian Airline Industry in 2009<br/><br/>Part Three: Strategic Position and Dynamics<br/><br/>10 Strategic Positioning for Competitive Advantage<br/><br/>10.1 The Division of Value Creation for Gilead Sciences’ Sovaldi on<br/><br/>10.2 Kmart versus Walmart<br/><br/>10.3 The Emergence of Uber . . . and the Demise of the Taxi?<br/><br/>10.4 Creating Value at Enterprise Rent-a-Car<br/><br/>10.5 Measuring Capabilities in the Pharmaceutical Industry<br/><br/>10.6 Competing on Cost Without Cost Advantage: The Story of<br/><br/>10.7 “Haute Pot” Cuisine in China<br/><br/>10.8 Strategic Positioning in the Airline Industry: Four Decades of<br/><br/>11 Information and Value Creation<br/><br/>11.1 A Warranty for Surgery<br/><br/>11.2 The Evolution of Branding in Appliance Retailing<br/><br/>11.3 Teachers Teaching to the Test<br/><br/>11.4 Calorie Posting in New York City Restaurants<br/><br/>11.5 Hospital Report Cards<br/><br/>11.6 The Netflix Challenge<br/><br/>11.7 Big Data and Product Targeting<br/><br/>12 Sustaining Competitive Advantage<br/><br/>12.1 Coffee, Tea, or Starbucks?<br/><br/>12.2 Sports Dynasties<br/><br/>12.3 Cola Wars in Venezuela<br/><br/>12.4 Building Blocks of Sustainable Advantage<br/><br/>12.5 Patent Racing and the Invention of the Integrated Circuit<br/><br/>12.6 The Rise of the Swiss Watch Industry<br/><br/>12.7 Tale of India’s IT Outsourcing and Automobile Industries<br/><br/>Part Four: Internal Organization<br/><br/>13 Performance Measurement and Incentives<br/><br/>13.1 Differences in Objectives in Agency Relationships: Yahoo! and<br/><br/>13.2 Hidden Action and Hidden Information in Garment Factory Fire<br/><br/>13.3 “Target and Terror” in English Hospitals<br/><br/>13.4 Herding, RPE, and the 2007–2008 Credit Crisis<br/><br/>13.5 Quitters Never Win<br/><br/>13.6 Teams and Communication in Steel Mills<br/><br/>14 Strategy and Structure<br/><br/>14.1 ABB’s Matrix Organization<br/><br/>14.2 Organizational Structure at AT&T<br/><br/>14.3 Multi-divisional Structure of ITC Limited<br/><br/>14.4 Steve Jobs and Structure at Apple<br/><br/>14.5 Strategy, Structure, and the Attempted Merger Between the<br/><br/>14.6 Structure Does Not Always Follow Strategy: Case of<br/><br/>14.7 Multinational Firms: Strategy and Infrastructure<br/><br/>14.8 Reorganization at Rhône-Poulenc S.A<br/><br/>15 Environment, Power and Culture<br/><br/>15.1 The Sources of Presidential Power<br/><br/>15.2 Power and Poor Performance: The Case of the<br/><br/>15.3 Power in the Boardroom: Why Let CEOs Choose<br/><br/>15.4 Cultural Clash at Infosys<br/><br/>15.5 Corporate Culture and Inertia at ICI<br/><br/>15.6 Corporate Culture at Aetna: Yoga and the CEO<br/><br/>15.7 Corporate Culture at Ford<br/><br/>15.8 Preserving Culture in the Face of Growth: The Google IPO<br/><br/>Chapter Summary |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business Strategy/ Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dranove, David , |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shanley, Mark |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schaefer, Scott |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | P. Rameshan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home Library | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Dept. of Economics | Dept. of Economics | Processing Center | 06/01/2026 | MBC/0577/2025,23/12/2025 | 1129.00 | 330 BES/E | ECN16941 | 06/01/2026 | Book |