AI-Based Data Analytics: (Record no. 751359)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01938nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032411767 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 006.3 |
| Item number | AIB |
| 245 ## - TITLE STATEMENT | |
| Title | AI-Based Data Analytics: |
| Sub Title | Applications for Business Management/ |
| Statement of responsibility, etc | Edited By Kiran Chaudhary, Mansaf Alam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boca Raton: |
| Name of publisher | CRC Press, |
| Year of publication | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 260 p. |
| Other physical details | 6 Color & 66 B/W Ills. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include:<br/><br/> The role of Explainable AI in improving customer experiences in e-commerce<br/><br/> Sentiment analysis of social media<br/><br/> Data analytics in business intelligence<br/><br/> Federated learning for business intelligence<br/><br/> AI-based planning of business management<br/><br/> An AI-based business model innovation in new technologies<br/><br/> An analysis of social media marketing and online impulse buying behaviour<br/><br/> <br/><br/>AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book’s second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Data Analytics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaudhary, Kiran (Ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alam, Mansaf (Ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home Library | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Dept. of Futures Studies | Dept. of Futures Studies | General Stacks | 15/09/2025 | 006.3 AIB | DFS4665 | 15/09/2025 | Book |