000			01489cam a2200241 i 4500
020			_a9781035308132
082	0	4	_a658.80711 TEA _223
245	0	0	_aTeaching marketing / _cEdited by Ross Brennan and Lynn Vos.
260			_aCheltenham : _bEdward Elgar, _c2021.
300			_axvi, 326 pages ;
490	1		_aElgar guides to teaching
504			_aIncludes bibliographical references and index.
505	0		_a1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison -- 5. Integrating learning with marketing simulations / Lynn Vos -- 6. Teaching consumer behaviour / Andrew Corcoran -- 7. Teaching marketing history / Ben Wooliscroft -- 8. Teaching business-to-business marketing / Ross Brennan -- 9. Why do students dislike research methods modules and what to do about it? / Barbara Czarnecka and Maria Rita Massaro -- 10. Teaching social marketing / Ariadne Beatrice Kapetanaki and Fiona Spotswood -- 11. Teaching international marketing / Jonathan Wilson -- 12. Teaching marketing science / Dag Bennett.
650		0	_aMarketing
650		0	_aMarketing
650		0	_aBusiness education.
650		6	_aMarketing
650		6	_aEnseignement commercial.
650		7	_aMarketing
700	1		_aBrennan, Ross,
700	1		_aVos, Lynn,
942			_2ddc _cBK
999			_c733995 _d733995