000 00578cam a2200193 i 4500
020 _a9781138614840
082 0 0 _a658.827 LU/I
100 1 _a Lu, Pierre Xiao
245 1 0 _aInternational luxury brand strategy /
_cby Pierre Xiao Lu.
260 _aOxon:
_bRoutledge,
_c2022.
300 _axviii, 241 p.:
_billustrations ;
504 _aIncludes bibliographical references and index.
650 0 _aLuxury goods industry
650 0 _aBrand name products
650 0 _aLuxuries
650 0 _aExport marketing.
650 0 _aCommunication in marketing.
942 _cBK
_2ddc
999 _c697881
_d697881