000 | 00578cam a2200193 i 4500 | ||
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020 | _a9781138614840 | ||
082 | 0 | 0 | _a658.827 LU/I |
100 | 1 | _a Lu, Pierre Xiao | |
245 | 1 | 0 |
_aInternational luxury brand strategy / _cby Pierre Xiao Lu. |
260 |
_aOxon: _bRoutledge, _c2022. |
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300 |
_axviii, 241 p.: _billustrations ; |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aLuxury goods industry | |
650 | 0 | _aBrand name products | |
650 | 0 | _aLuxuries | |
650 | 0 | _aExport marketing. | |
650 | 0 | _aCommunication in marketing. | |
942 |
_cBK _2ddc |
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999 |
_c697881 _d697881 |