000			01754cam a22001698i 4500
020			_a9780367649920
082	0	0	_a394.2068 _bKOL
100	1		_aBonita M Kolb
245	1	0	_aEvent management for the tourism and hospitality industries / _cBonita M Kolb.
260			_aOxon: _bRoutledge, _c2022.
300			_aix, 164p.
504			_aIncludes bibliographical references and index.
520			_a"Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester long assignment. Making use of international case studies in every chapter, this book provides real world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals"--
650		0	_aTourism
650		0	_aHospitality industry
942			_cBK
999			_c697315 _d697315